Thriving Through the Turbulence: Healthcare Marketing in 2025

Thursday, March 6th, 2025

11:00AM - 12:00PM

Presented By: Corey Gehrold

VP - Insight Marketing Group

Potential Learning Objectives:

1. Understand Market Trends – Analyze key healthcare marketing trends, including increased digital ad spending, patient behavior shifts, and regulatory impacts.
2. Strengthen Brand Positioning – Learn how to define and communicate a clear value proposition to stand out in a competitive healthcare environment.
3. Leverage Digital Marketing – Discover best practices for optimizing digital channels, improving patient acquisition, and fostering long-term loyalty.
4. Harness AI & Automation – Explore how AI-driven personalization, chatbots, and predictive analytics can enhance marketing efforts.
5. Build Trust Through Transparency – Implement content strategies that enhance credibility, promote price transparency, and foster patient engagement.
6. Create a Positive Workplace Culture – Understand how a patient-centric, value-driven culture can improve staff retention, satisfaction, and overall business performance.
7. Maximize ROI & Business Impact – Learn practical steps to implement these strategies while maintaining profitability and resource efficiency.

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